Tactical Tip Tuesday: Empathy Mapping

A key way to understand what your customers really want is to get unbiased answers to your questions, which is sometimes easier said than done. In this episode, learn about an important tool to help you get that information so you can make smart, customer-centric decisions.

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A key way to understand what your customers really want is to get unbiased answers to your questions, which is sometimes easier said than done. In this episode, learn about an important tool to help you get that information so you can make smart, customer-centric decisions.

Hosted by: Adam Mattis

Adam Mattis

Adam Mattis is a SAFe® Fellow and SAFe Practice Consultant-T (SPCT) at Scaled Agile with many years of experience overseeing SAFe implementations across various industries. He’s also an experienced transformation architect, engaging speaker, energetic trainer, and a regular contributor to the broader Lean-Agile and educational communities. Learn more about Adam at adammattis.com.