Designing the Digital Future at Porsche

Learn how the separate worlds of vehicle engineering and IT came together at Porsche to reimagine the sports car of the future

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Revolutionary things can happen when pizza is being served. You’ll find out why when you join Porsche visionaries Mattias Ulbrich and Dr. Oliver Seifert for a candid discussion about transforming one of the world’s most iconic motoring brands into a digital-first pacesetter.

As huge technological advances usher in an automotive renaissance, Porsche is moving at top speed to meet the evolving needs of its customers. They are fully focused on making their cars a central element of their buyers’ lifestyle through digitalization, connectivity, and electromobility. This requires business agility, a new mindset, and a new way of working together. It also requires vehicle engineering and software teams to collaborate closely and to harmonize the differing speeds at which they traditionally work. This might have been daunting for any company that is as storied and successful as Porsche.

The most important thing is that you shouldn’t underestimate that the digital world is totally different from the physical world,” says Ulbrich.

But Porsche didn’t let this slow them down. To build bridges between the groups, the company created new opportunities for people to talk, learn, and understand each other. They created the Porsche “Takt,” the heartbeat that synchronizes the teams. They focus on results and communicate the vision in a way that motivates people to visualize opportunities for change.

Says Ulbrich, “If you look right now in a team, you couldn’t distinguish whether a person is from R&D, IT, sales, or marketing. They work together.

Presented at the 2021 Global SAFe Summit, October 2021 by:

  • Mattias Ulbrich, Chief Information Officer of Porsche AG and CEO of Porsche Digital
  • Dr. Oliver Seifert, Vice President R&D Electric/Electronics /Porsche AG
  • Interviewer: Michael Clarkin, Chief Marketing Officer, Scaled Agile, Inc.SHOW LESS

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Deutsche Telekom: Mission Possible – Story of SAFe

The Ongoing Story of SAFe at a Major European Telco

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Deutsche Telekom is one of the world’s leading integrated telecommunications companies, with some 242 million mobile customers, 27 million fixed-network lines, and 22 million broadband lines.

Deutsche Telekom IT has moved from 0 to 130 ARTs in less than three years. Now a new phase is beginning. Here, alignment, consolidation, and relentless improvement take center stage. In this session, Agile coaches Richard Butler and Manfred Becking take you on this journey of highs and lows, what helped or hindered them, and what they learned along the way. Topics include:

  • The results to date around collaboration, speed, transparency, and focus
  • Going forward: fusing and consolidating
  • Transformation learnings:
    • Understanding and Cognition
    • Growing realization of things that need to be done
    • Relativity
    • No speed fits all
    • Need for KnowYou can’t travel to the stars SAFely unless you know how It’s a complex and unique universe – things don’t fit together by chance.
    • Mindset – Agile behavior doesn’t just happen
  • Black Holes:
    • Methodology Disconnects
    • “Resilofication” will occur without alignment
    • No Value-Stream, No Agility
    • If it’s not E2E there won’t be smooth flow
    • Inertia – Where the inertia is the highest, so is the gravity
    • Mirage – You might call it SAFe but it doesn’t mean that it is SAFe
    • It’s the Mindset
    • Linear solutions don’t solve dynamically complex problems

Presented at the 2021 Global SAFe Summit, October 2021 by:

  • Manfred Becking, Agile Coach, SAFe Consultant /Deutsche Telekom
  • Richard Butler, Agile Coach, SAFe Consultant /Deutsche Telekom

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Porsche Lean-Agile Transformation Journey

How the legendary automotive brand approached Lean-Agile Transformation by building the Digital Product Organization

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Porsche leverages the power of using one language for roles, routines, and artifacts as they bring the
Porsche experience into the digital age.

In this presentation by Porsche transformation leaders, you will:

  • Get insights about the transformation approach and setup
  • Learn about the critical success factors at the beginning of the transformation
  • Find out more about over one year of a fully remote transformation experience and remote ART Launches
  • Get to know how the LACE Team handles different transformation velocities within the organization
  • Experience “Porsche Takt” as the Heartbeat of the transformation

Presented at the 2021 Global SAFe Summit, October 2021 by:

  • Alena Keck, Senior Manager / MHP – A Porsche Company
  • Jan Burchhardt, Director Digital Transformation /Porsche AG

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Allianz Global Corporate and Specialty SE – SAFe Journey

Customer Story – Allianz: AGCS’ SAFe Journey To Become a Data Driven Enterprise

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After multiple mergers, our data systems were disjointed. To add to this, the newest International Financial Reporting Standard (IFRS17) is set to go into effect in January 2023, making data management crucial from a regulatory perspective. We implemented the latest version of SAPHANA, a database management system in partnership with Accenture. This brought our data together under a centralized solution while offering near real-time data processing and better reporting and analytics.

SAFe provided the structure we needed to scale Agile in a complex SAP and non-SAP landscape. SAFe allowed us to organize around value and grow seamless integrated cross-functional teams aligned with the company’s long-term strategy. Our SAP DevSecOps automation pipeline helped to reach SAP Delivery Agility which paved the way to build the capabilities needed to reach SAP Business Agility. SAFe addressed the complexities and gave us the framework for building portfolios, roles, and jobs to achieve our goals for customer centricity, speed, and quality. DevSecOps is a mindset, an enterprise-wide culture and practice. We will showcase how Allianz applied the five core concepts of DevSecOps and Release on Demand across the five core concepts and become a Data-Driven Enterprise.

Presented at the Global SAFe Summit, October, 2020.

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Bosch / ETAS – Agile Framework

Presented at 2019 Global SAFe Summit, San Diego Oct. 2, 2019

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For over 130 years the name “Bosch” has been associated with forward-looking technology and trailblazing inventions that have made history. Bosch does business all over the world and is active in the most wide-ranging sectors. In particular, BOSCH is the largest supplier for the global automotive industry.

Dr. Volkmar Denner, CEO of Bosch; “For Bosch agility is crucial, it allows us to adjust to the increasing speed of change around us. Agility allows us to remain in a position as an innovation leader.”

This video tells the story of how an enterprise of more than 70,000 knowledge workers and traditionally independent business areas have faced the challenge of an agile transformation and started an alignment to common a strategy for mobility solutions and the SAFe journey. It provides a deep dive into one of Bosch`s Business Units, ETAS, and shows what was already achieved by introducing SAFe and focusing on current activities in Lean Portfolio Management and how the company organizational structure is being adopted as a consequence of the SAFe transformation.

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Deutsche Bahn

Agile Planning for Transportation

“For Deutsche Bahn Digital Sales, SAFe is the framework for the strategic digitalization program … With it, we are delivering faster and more effectively on our objectives, which drives our ability to compete in the digital age.”

Matthias Opitz, Senior Program Manager, DB Vertrieb, Deutsche Bahn

Challenge:

After privatizing the company, Deutsche Bahn faced new market forces, along with increasing competition from new transportation players.

Industry:

Transportation

Results:

  • Lead time dropped from 12 months to 3-4 months
  • Coverage of test automation improved from 30% or less to 80-90%
  • Greater collaboration among teams and better results have raised employees’ satisfaction levels

Best Practices:

  • Start ASAP – Begin, even if imperfectly. “It’s more important to give people a chance to work in this environment than to wait until everyone is trained,” said Thorsten Janning, SAFe Fellow, of KEGON.
  • Train extensively – That said, train management and teams as much as possible before the first PI Planning event.
  • Get expert help – DB worked with Scaled Agile Partner, KEGON, from the start and continues to do so for the support and experienced guidance a partner can bring. Progress is a continuous process of asking questions, which a partner can help answer.

The partner that made it happen:

Introduction

In recent years, Deutsche Bahn (DB)—one of Europe’s largest railway operators—has faced unprecedented change. In 1994, the two railways of East and West Germany merged after the country’s reunification. While the company was adjusting to the transition, it was also contending with rising costs and greater competition than ever before from other railway operators, long-distance bus services and new, fast-acting players providing ride services and car-sharing.

Agile Planning for Transportation

Within this challenging environment, in 2014 DB embarked on a digital transformation to modernize the way their business units operate, from cargo transport to passenger ticket sales. It was up to each business unit to decide on a path forward to meet those goals.

Initially, the business units implemented Lean-Agile practices at the team level, on a small scope. Yet as they began trying to deliver on objectives, they fell short of targets—especially on larger solutions. The company struggled with lengthy decision cycles; fragmented responsibility; constant design, coordination and estimation; changing requirements; and many, many dependencies.

“In nearly every business unit, the transformation projects struggled to deliver large solutions,” said Matthias Opitz, Senior Program Manager, DB Vertrieb. “We were going around in circles analyzing, and the processes were so complex that the organization was not able to deliver simple minimum viable products.”

It was clear the effort would require a considerable overhaul of its long-established ways of working.

Full-Speed Ahead in DB Cargo

The company looked for a Lean-Agile methodology capable of handling its complex environment on a larger scale and found it in the Scaled Agile Framework® (SAFe®).

Within each segment of the company, at least one business unit rolled SAFe out as part of the digital transformation initiative:

  • DB Cargo: Freight transportation and Logistics
  • DB Netze: Infrastructure/rail network
  • DB Vertrieb: Passenger transport

“For Deutsche Bahn Digital Sales, SAFe is the framework for the strategic digitalization program,” Opitz said. “It brought a continuous delivery process that keeps us on track toward our objectives.”

DB Vertrieb started its Lean-Agile transformation in 2015, when the business unit established an effort named ‘KAI‘ (an acronym for the German words meaning customer centricity, agility, and innovation), which stressed five attributes:

  • Customer excitement over optimization of profits
  • Iteration over perfection
  • Participation over hierarchy and silos
  • Trust and personal responsibility over top-down
  • Active participation instead of business as usual

To ease the transition, the company engaged Scaled Agile Partner KEGON as its primary provider for training and coaching. With KEGON, the DB companies began comprehensive training to prepare everyone who would be joining an Agile Release Train (ART), a team of teams in the Framework.

Lean-Agile leaders at DB Cargo and DB Vertrieb took the Leading SAFe® course, with others taking role-based training such as SAFe® Scrum Master, SAFe® for Teams, and SAFe® Product Owner/Product Manager. At least nine change agents at DB business units also earned SAFe® Program Consultant (SPC) certification in order to teach their colleagues. DB saw training as essential for helping people through the inevitable challenges that would come up, including resistance.

“Training was very important for giving us confidence and answers to questions that came up,” Opitz said. “Because we trained all participants, training also helped open discussions and convince skeptical people that this was the right way to go.”

Delivering on All Commitments

Agile Planning for Transportation

DB Cargo was the first division within the company to kick off the first ART with a Program Increment (PI) planning event. Managers of the other business units attended only to observe.

In that meeting, they accomplished several of their top objectives:

  • Clarified an incremental release strategy
  • Identified business epics regarding end-to-end processes
  • Prioritized business epics with weighted shortest job first (WSJF)
  • Analyzed business epics and identified features
  • Figured out dependencies and planned teams’ work for the coming PI

SAFe practices such as the Program Board gave participants clear insight, for the first time, into the company’s numerous dependencies. With that visual aid, they realized that changes to peripheral systems would affect the critical path of the initiative, allowing teams to coordinate appropriately.

As the PI got underway, leaders and team members alike hit challenges with breaking old habits. The governance and budgeting structures remained in a waterfall construct early on, but began to move toward Lean budgeting as DB Vertrieb kicked off PIs in 2017.

To bridge this gap, Opitz stresses that the business units had to ensure that SAFe and the new approach extended to the broader organization, beyond IT. Therefore, DB Vertrieb decided to establish a ‘Target Operating Model’ (TOM) for the business unit and to perform the transformation activities in a dedicated ART. Shared services departments such as HR, controlling, communication, training
and support, and marketing were brought into the fold.

Any doubt or resistance soon faded away as teams delivered perfectly on target for their first PI. “At first, everyone looked at the committed backlog and said, ‘It’s too much,’” Opitz said. “But by the end of this first PI, we had delivered almost everything, which was a surprise to everyone.”

With SAFe, DB Vertrieb finally implemented a process by which to plan requirements, prioritize, and synchronize the various programs, and to break down the requirements and epics into features and stories. Additionally, automated epic and feature reporting brought critical transparency regarding implementation status.

“Just a year ago, it was a big challenge to do specifications,” Opitz said. “Now we have a process that makes it happen.”

Steps to Success

A number of steps and factors contributed to DB Vertrieb’s SAFe transformation. For one, DB leveraged Agile metrics to manage Portfolios and ARTs, and to help secure funding for them. In turn, management supported the effort by funding standing teams. They also invested in co-located and synchronous PI planning events for all ARTs in 2019.

Agile Planning for Transportation

The company performed a Value Stream analysis, which resulted in four Value Streams covering vertical products and horizontal services.

Toward continuous improvement of testing, teams performed system tests and implemented integrated development test servers.

Starting at the Portfolio level, they switched from a traditional requirements specification process to Agile requirements engineering.

DB Vertrieb found that self-organized teams were empowered to make decisions. In one case, a team detected an incorrect architectural decision when communicating with a stakeholder.

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censhare – Adopting SAFe for Agility

censhare - Adopting SAFe for Agility

“Having a clear methodology and training in place has been very helpful when hiring people: Good developers expect a modern methodology. Being able to tell candidates that we take Agile principles seriously, by mentioning that we have trained and certified product owners and Scrum masters, and that we follow a clear Agile path-definitely makes a difference.”

Walter Bauer, CTO, censhare

Challenge:

As the company reached 150 people, locally developed variations of Scrum were no longer effective.

Industry:

Software

Results:

  • Faster time to market of the company’s latest product version
  • Greater alignment between product management and development
  • More team spirit
  • Enhanced employee satisfaction and an edge when hiring

Best Practices:

  • Prepare thoroughly for PI events – Before the first real PI planning meeting, Improuv organized a training session that simulated the event-leading to very successful early PIs.
  • Train product managers – Product owners and the Chief Product Owner attended the SAFe Product Owner/Product Manager (PMPO) two-day workshop, to help prepare the overall backlog.
  • Show the Program Board – The program board hangs in an area of the office seen by all, and provides a focal point for Scrum of Scrum meetings and PO/PM meetings.

Introduction

Munich-based censhare is an international software firm deploying innovative technologies that enable companies to master the next generation of digital communication. For more than 20 years, the company has offered comprehensive digital platforms geared to creating, shaping, and designing engaging customer experiences.

While censhare was not new to Agile principles, their experience was limited to locally developed interpretations of Scrum. That approach worked to an extent when the company was small, but not as well when it reached 150 people.

“I used to have regular personal contact with all people in the company, but now it’s even hard to keep this up within my own department,” explains Walter Bauer, censhare CTO.

Adopting SAFe for Agility

Train, then Launch the Train

Bauer and a product manager attended Leading SAFe® training, where they discovered the thinking and practices behind scaling Agile via the Scaled Agile Framework® (SAFe®). Bauer saw how censhare could adapt the SAFe “Big Picture” to provide a flexible and scalable Agile way of working that would help not just development, but the organization as a whole.

Following training, the CTO decided to bring SAFe to censhare. The goal: solidify Agile across the organization and prepare it for future expansion.

With the support of Scaled Agile partner, Improuv, censhare followed the concept of “train everyone, then launch an Agile Release Train:”

  • Management
    Executive leadership attended a one-day workshop to discuss agility, scaling Agile, and to set and manage expectations. The leadership team bought into the approach and gave the green light to introduce scaled Lean-Agile practices.
  • Scrum teams
    Before focusing on scaling, censhare decided to further develop the core Agile strengths of their development teams. Scrum teams received training and coaching on Scrum and SAFe to help develop team potential and prepare them for working together at scale. All Scrum Masters received Certified Scrum Master training (CSM).
  • Product management
    Product owners and the Chief Product Owner attended the SAFe Product Manager Product Owner (PMPO) two-day workshop, becoming certified as SAFe PMPOs. This, along with coaching, helped product management prepare the overall backlog.

Kicking Off

In SAFe, the Program Increment (PI) planning meeting sets the objectives for the coming 10-week increment. To bring the organization up-to-speed before the first real PI planning meeting, Improuv organized a training session that simulated the event. This turned out to be key to the eventual success of the first planning sessions.

censhare then formed an Agile Release Train (ART) and launched it on a 10-week planning and alignment cadence. Within the 10 weeks, Scrum teams work in synchronized two-week sprints. The kickoff PI planning event followed the SAFe model.

The company introduced Scaled Agile portfolio management, aided by Portfolio-level Kanban, to add transparency to the Portfolio backlog and match demand with capacity. However, censhare is still implementing this level since there is currently a clear demand process—which is now matched to the capacity of the ART.

Improving Time to Market, Morale

Adopting SAFe for Agility

The CTO points to a number of positive outcomes resulting from SAFe:

  • Faster time to market-censhare released a new version of its product to the market (something that would have been challenging had the company not adopted SAFe). The development and release of the product was significantly faster than previous releases.
  • Greater alignment—SAFe succeeded in improving alignment between product management and development teams. Cross-team dependencies are better managed and made transparent.
  • Common vision—The Agile Release Train and 10-week cadence helped the teams develop a product globally, rather than local team deliverables.
  • More team spirit—The “we are a censhare team” spirit improved through the development team-of-teams thinking. Teams feel more empowered and involved.
  • Enhanced employee satisfaction—An employee survey revealed that employees appreciate that censhare now has a more professional way of developing products.

“Having a clear methodology and training in place has been very helpful when hiring people: Good developers expect a modern methodology. Being able to tell candidates that we take Agile principles seriously—by mentioning that we have trained and certified Product Owners and Scrum Masters, and that we follow a clear Agile path—definitely makes a difference,” Bauer says

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PlayStation Network