Started using SAFe in 2017 with customer-facing domains, then scaled and expanded to the portfolio level
Has 1,000 tech experts worldwide working in 6 tech hubs, producing 169 global products
Six years ago, they had one or two product rollouts a year in just a couple of markets. In 2022, they were able to introduce roughly 40 products in 34 markets.
In 2022, reached €130 billion portfolio: €58 billion in new business and €27 billion in revenue
Faster application-to-payout times: Reduced time for customers applying for financing from several days to minutes. In China, for example, customers can apply and receive payment in 2.3 minutes.
Moving away from waterfall methods and adopting SAFe, they were able to launch better technology, better operating systems, AI and face recognition, integrate different data sources, and utilize better risk models.
Customer focus: Responded to customer apprehension about electric cars and fear of not having enough range by introducing rental and subscription models. This way, customers can become more familiar with the electric offerings and the charging ecosystem before buying.
Increased digitization and automation rate to 90 percent. SAFe allowed Mercedes-Benz to achieve the shift from hardware to software, master the electrification of vehicles, meet requirements for zero emission, and adapt to environmental, geopolitical, and consumer demands.
Created a culture of collaboration. Instead of relying solely on roles like RTE, Scrum Master, and Product Owner, Mercedes-Benz Mobility fosters a culture that prioritizes diversity and uses the best skill sets.