From their origins in software development, Agile practices are expanding to business teams, including marketing. But making that happen requires a different mindset and tactics. In this second of two podcast episodes, host Tim Shisler speaks with three Agile marketing experts Jim Ewel, Cameron Van Orman and Melissa Reeve to compare and contrast the similarities and differences between Agile transformations in technology and in marketing.
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Tune in to hear the group discuss topics like:
- Advice for CMOs and SPCs about how to scale Agile marketing
- Why culture change is even more important than processes and tools
- Why middle managers are critical to agile adoption
- Where to learn more about Agile marketing
Visit these links to learn more about Agile marketing topics and resources mentioned in the podcast:
- The Six Disciplines of Agile Marketing
- Agile marketing with SAFe
- Search “Agile marketing” on Meetup.com
Hosted by: Tim Shisler
Tim Shisler is the director of media production at Scaled Agile, and an experienced documentary filmmaker, journalist, coach, and speaker. Tim’s deep understanding of story elements and structure, and his strong business acumen, make him a rare breed of storyteller. One who knows how to motivate audiences while staying within the confines of strategic business initiatives.
Guest: Jim Ewel
Jim is one of the authors of the Agile Marketing manifesto and has guided over 60 organizations through the process of adopting Agile in marketing. He’s also the author of The Six Disciplines of Agile Marketing, Proven Practices for More Effective Marketing and Better Business Results.
Guest: Cameron Van Orman
Cameron is executive vice president, chief marketing officer, responsible for all aspects of Planview’s global marketing, digital demand generation, and customer marketing. Cameron has more than 20 years of enterprise leadership experience driving transformational change, business agility, and market growth.
Guest: Melissa Reeve
Melissa Reeve is the Vice President of Marketing at Scaled Agile, Inc. In this role, Melissa guides the marketing team, helping people better understand Scaled Agile, the Scaled Agile Framework (SAFe) and its mission.