Designing the Digital Future at Porsche

Learn how the separate worlds of vehicle engineering and IT came together at Porsche to reimagine the sports car of the future

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Revolutionary things can happen when pizza is being served. You’ll find out why when you join Porsche visionaries Mattias Ulbrich and Dr. Oliver Seifert for a candid discussion about transforming one of the world’s most iconic motoring brands into a digital-first pacesetter.

As huge technological advances usher in an automotive renaissance, Porsche is moving at top speed to meet the evolving needs of its customers. They are fully focused on making their cars a central element of their buyers’ lifestyle through digitalization, connectivity, and electromobility. This requires business agility, a new mindset, and a new way of working together. It also requires vehicle engineering and software teams to collaborate closely and to harmonize the differing speeds at which they traditionally work. This might have been daunting for any company that is as storied and successful as Porsche.

The most important thing is that you shouldn’t underestimate that the digital world is totally different from the physical world,” says Ulbrich.

But Porsche didn’t let this slow them down. To build bridges between the groups, the company created new opportunities for people to talk, learn, and understand each other. They created the Porsche “Takt,” the heartbeat that synchronizes the teams. They focus on results and communicate the vision in a way that motivates people to visualize opportunities for change.

Says Ulbrich, “If you look right now in a team, you couldn’t distinguish whether a person is from R&D, IT, sales, or marketing. They work together.

Presented at the 2021 Global SAFe Summit, October 2021 by:

  • Mattias Ulbrich, Chief Information Officer of Porsche AG and CEO of Porsche Digital
  • Dr. Oliver Seifert, Vice President R&D Electric/Electronics /Porsche AG
  • Interviewer: Michael Clarkin, Chief Marketing Officer, Scaled Agile, Inc.SHOW LESS

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Porsche Lean-Agile Transformation Journey

How the legendary automotive brand approached Lean-Agile Transformation by building the Digital Product Organization

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Porsche leverages the power of using one language for roles, routines, and artifacts as they bring the
Porsche experience into the digital age.

In this presentation by Porsche transformation leaders, you will:

  • Get insights about the transformation approach and setup
  • Learn about the critical success factors at the beginning of the transformation
  • Find out more about over one year of a fully remote transformation experience and remote ART Launches
  • Get to know how the LACE Team handles different transformation velocities within the organization
  • Experience “Porsche Takt” as the Heartbeat of the transformation

Presented at the 2021 Global SAFe Summit, October 2021 by:

  • Alena Keck, Senior Manager / MHP – A Porsche Company
  • Jan Burchhardt, Director Digital Transformation /Porsche AG

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Bosch / ETAS

Customer Story Presentation: Bosch ETAS
2019 Global SAFe Summit, San Diego Oct. 2, 2019

For over 130 years the name “Bosch” has been associated with forward-looking technology and trailblazing inventions that have made history. Bosch does business all over the world and is active in the most wide-ranging sectors. In particular BOSCH is the largest supplier for the global automotive industries.

Dr. Volkmar Denner, CEO of Bosch; “For Bosch agility is crucial, it allows us to adjust to the increasing speed of change around us. Agility allows us to remain in a position as an innovation leader.”

This video tells the story how an enterprise of more than 70,000 knowledge workers and traditionally independent business areas has faced the challenge of an agile transformation and started an alignment to common a strategy for mobility solutions and SAFe journey. It provides a deep dive into one of Bosch`s Business Units, ETAS, and shows what was already achieved by introducing SAFe and focus on current activities in Lean Portfolio Management and how the companies organizational structure is being adopted as a consequence of the SAFe transformation.